Big bakery dreams. A plan that fits real life.

The Bakery Business Plan Workbook is a free, 40-page guide to starting, organizing and growing a profitable home bakery, with worksheets for pricing, capacity, marketing and the goals that matter to you.

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Plan at your own pace.

Worksheets you fill in as you go, whether you're exploring a bakery idea or already taking orders regularly.

  • Price with confidence Work out what your bakes really cost and what to charge for them.
  • Plan around your capacity Decide how many orders fit the time and kitchen you actually have.
  • Market to the right customers Define your best-fit customer and how they'll find you.
  • Set goals that fit your life Decide what you want this business to make possible, then plan the steps.

From one baker to another.

I'm Jennifer Frey, founder of Whisk Manager and the baker behind Tiers In Heaven.

Like many of you, I built my business around family life. I made this workbook so you can plan a bakery that fits yours, one worksheet at a time.